Engineer turned enterprise seller

I speak data.
I sell outcomes.

I’m Babak Farahmand—a computer scientist, former data engineer and solutions architect, and now an account executive who turns complex AI and data infrastructure into clear business value.

San Francisco, California
Portrait of Babak Farahmand
Most recent102% of $1M+ quotain six months at Reducto AI

The throughline

I didn’t start by selling data.
I started by building with it.

My career has stayed anchored in the data ecosystem since graduating in Computer Science in 2020. The role changed—from engineer, to architect, to seller—but the subject matter never did.

01

Computer Science · 2020

Built the foundation

Graduated from UC Santa Cruz with the technical grounding to understand how software, infrastructure, and data systems work beneath the pitch.

02

HPMG · Data Engineer

Worked in the data

Started on the builder side of the ecosystem, developing firsthand empathy for the teams, tradeoffs, and technical realities behind modern data work.

03

TCS for Kaiser Permanente

Architected the solution

Served as a Solutions Architect for the Kaiser Permanente engagement, architecting Axway infrastructure and translating complex requirements into dependable systems.

Technical Excellence Award · selected from ~3,500 TCS Northern California employees
04

Damiano Designs · Founder

Built from zero

Founded and operated a design business, owning customer acquisition, client relationships, delivery, and day-to-day commercial operations.

05

Databricks → Snowflake → Reducto AI

Moved closer to the customer

Turned that technical fluency into commercial impact—earning trust with technical buyers, aligning executive stakeholders, and closing data and AI platforms.

Track record

Numbers that tell the story.

$3M+revenue closed
$18.8Mpipeline generated
54new logos won
233%peak attainment

Experience

Built in the field.

A technical operator’s perspective, sharpened across the full commercial journey—from outbound creation to complex enterprise close.

Reducto AI

Founding Account Executive

Created repeatable sales motion while carrying and beating an individual quota.

  • Delivered 102% of a $1M+ quota in six months.
  • Won 15 customers across legal, fintech, healthcare, and real estate, with a $75K average deal size.
  • Generated $4.8M in pipeline, including $2.45M self-sourced.
  • Lifted meeting bookings 10% with an AI/MCP account-research workflow; helped build pricing, CRM, messaging, BDR, and sales playbooks.
Snowflake

Commercial Account Executive

Managed ~700 commercial accounts and complex, multi-stakeholder buying cycles.

  • Won 17 new logos, representing approximately $425K in closed revenue based on a $25K average deal size.
  • Generated $3.9M in pipeline across the territory.
  • Reached 98% attainment from Jul 2024–Feb 2025, adding 8 logos and $1.6M in pipeline; added another 9 logos and $2.3M in pipeline from Feb–Sep 2025.
  • Sold into media and entertainment across CIO, CTO, VP Data, security, procurement, and partner stakeholders.
Databricks

Account Executive

  • Won 22 new logos, closed $1.63M in revenue, and generated $2.1M in pipeline.
  • Delivered 233% attainment from Feb–Jun 2024.
Databricks

Business Development Representative

  • Generated approximately $8M in pipeline while achieving 110% of a 72-opportunity annual target (~79 qualified opportunities).
  • Earned promotion to AE and received top BDR recognition for H2 performance.

How I sell

Technical enough to earn trust.
Commercial enough to close.

01

Find the signal

Use focused research and AI-enabled workflows to prioritize accounts, personalize outreach, and create pipeline efficiently.

02

Build consensus

Translate technical value across executives, data leaders, security, procurement, and partners without losing the business case.

03

Create the system

Improve the motion around the deal—from qualification and messaging to CRM discipline, coaching, pricing, and playbooks.

Toolkit

Methods & platforms

MEDDPICCCommand of the MessageSalesforceGongOutreachApolloClayAttioRox

Education

University of California, Santa Cruz

Bachelor’s Degree, Computer Science

Certifications

AWS & Databricks

Solutions Architecture, Machine Learning, and Data Engineering

What’s next

Building something ambitious?

I’m interested in Mid-Market and Enterprise AE opportunities across AI and technical infrastructure.

babakfarahmand0@gmail.com